Jovonna London first took the hip market scene by storm in 2007, placing itself as an independent fresh, young brand catering for the needs of all stylish girls about town. The eclectic range is inspired by the London fashion scene but also has elements of trends from the catwalk worldwide. These designs will take the wearer from day to night with ease. Jovonna Premier is a capsule collection within the main collection, which offers premier fabric with finer finishing.